One shoot. Everywhere you sell.
From the September pitch
Example listing, real motion
A listing photo is finished the moment it is taken. A parallax takes that same photo and gives it depth, so the camera can drift through it for eight seconds. Nothing is added and nothing is invented. The feed sees a video file and gives it the reach it gives video. The buyer sees the home they would actually walk into, not a render. One shoot becomes a post, a brochure that moves, an email, a listing page and, if you want it, a film.
One shoot, three surfaces
This is slide 14 of the pitch, working. All three surfaces are built from one set of listing photos, and every photo you see moving is a real Parallax render. The listing page keeps most photos still and moves two of them, which is how it sits on a real site or MLS link.
Quartz kitchen, gas range
Heated pebble-finish pool
Golf, pickleball, lap pool
14 min to Loop 303
Example listing details for layout only. The four photos and both parallax clips are real Parallax output from one listing shoot. Hover any surface for what it is for.
Why the feed treats it as video
The platforms do not judge how good a photo is. They judge what kind of file it is, and how long people stay on it.
Instagram, Facebook and TikTok sort every post into a lane before anyone sees it. A JPEG goes into the photo lane: it is shown to some of your followers, once, and it is gone in about a day and a half. An MP4 goes into the video lane, and the video lane has doors the photo lane does not: the Reels tab, Explore, Suggested posts, the places where buyers who have never heard of you find your listing.
A parallax is an MP4. It is eight seconds long, it loops, and it holds the eye because something is moving. Watch time is the number the algorithm cares about most, and a still photo has none. That is the whole trick: the trust of a photo with the distribution of a video. The buyer is not being shown a render or a drone shot. They are shown the exact photo, and it moves.
The same logic runs through every surface. The digital brochure moves because it is opened on a phone or a laptop, where motion holds the eye. The printed one gets the stills because paper has no algorithm. Same photos, each surface gets the version that works there.
| What happens | Photo post | Parallax post |
|---|---|---|
| What the platform sees | An image file | A video file |
| Where it can show | Your followers' feed | Feed, Reels tab, Explore, Suggested |
| Time on screen | One scroll | Until the loop ends, then again |
| What the buyer sees | The photo | The same photo, moving |
| Engagement vs photo | 1× | 1.9× |
| Reach vs photo | 1× | 1.4× |
| New shoot needed | No | No |
What a parallax actually is
Hover or tap a photo to move it. Move away and it goes back to being a photo.
We read the photo and work out how far away everything in it is: the counter is close, the fireplace is further, the window is furthest. That depth map lets a virtual camera move a few inches through the room. Near things shift more than far things, exactly as they would if you took a step. Your eye reads it as a real space.
Three rules keep it honest. The camera moves; the home does not. Nothing is added, removed or repainted. And the clip is short, eight seconds, so it loops cleanly in a feed and never outstays the photo. Real photos. No asterisk.
You send the photos you already have. We send back the same photos, moving. You post them like anything else.
Five surfaces from one set of photos
Where each version goes, whether it moves, and why.
| Surface | What you get | Moves? | Why |
|---|---|---|---|
| Social post Instagram, Facebook, TikTok | Vertical and square parallax clips, one per photo | Yes | Video lane, Reels and Explore. This is where the reach comes from. |
| Brochure digital, print and PDF | A moving brochure page (open it), plus the stills laid out for print | Digital yes Print no | On a phone the photos move. On paper they cannot, so print gets the stills. |
| Email just-listed, open house | A looping hero clip | Yes | It plays where everyone else's photo sits still, in the same inbox. |
| Listing page your site, the MLS link | Moving hero, stills below | Yes | The first thing a buyer sees after they click. Motion holds them on the page. |
| Listing film optional | The clips stitched into one walkthrough | Yes | The thing that used to cost four or five hundred dollars a listing, from the same photos. |
Why it was unaffordable, not unsolvable
On a $500,000 listing an agent grosses about $15,000 at 3%, nets roughly $5,000 after split, fees and taxes. The two doors on offer both eat that.
A video, per listing, whether it sells or not. A tenth of everything you clear on the home.
Rented reach. $2,400 to $18,000 a year, and you own nothing the day you stop paying.
No shoot, no videographer. The photos you already paid for, given motion, posted everywhere you already sell.
An early signal, labelled honestly
One agent, one listing, same audience and format. The brochure-style posts went up in launch week. The parallax went up a month later and still pulled ahead. Small sample. A true early signal, not a guarantee.
Views per post. The parallax reached the same views as the best brochure in three weeks instead of five.